act:ualise | what we think

11 Jul, 2009

Google Revenue = Amount of Time on the Web

Posted by: j pimmel In: business|digital

This Mashable piece reminds us that Google’s grand plan is very much in plain view:

“Google’s goal isn’t to have the majority market share. The goal is to force you on the web more and for longer. Why? It’s all part of Google’s simple equation to monetize the world.

Since nearly every website holds a Google ad slot, every impression and every second you spend on the web is revenue for Google. Every second you’re playing a desktop game, using Microsoft Office, or using AOL Instant Messenger, that’s unrealized potential revenue. The equation may be obvious, but that doesn’t diminish its importance.

As long as you’re on the web, Google wins.”

Read the full article here.

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